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ok so let’s get right into it; if you design a poor logo, a press release will not trick people into thinking it’s great. now, what i’m not saying is that press releases are not necessary for the launch of a new identity design. they are important, but for announcement, not for propaganda. a good [...]
or subjective at the very least. and while i don’t want you to mistake that statement for meaning color choice is unimportant, there seems to be a notion within the design community that we must control the color of each piece to the endth pantone swatch. and yes, across multiple printed and digital channels, it [...]
below is the newly completed logo for an architecture/furniture and home decor fabrication shop in brooklyn. they wanted to convey the idea of collaboration producing great ideas. they also wanted to have a very distinctive image and word mark, so we custom designed the typeface as well. more work is being done for datf, and [...]