oh, what a relief it is. i heard my dad say this slogan a couple of times growing up, though i’m a little too young to have heard it used in an ad firsthand. this ad, though, (click banner) is right from my generation. thanks to siong for bringing this ad into the realm of my awareness. created by jwt singapore, this ad shows that it’s not about whether you choose the easy or difficult solution, but whether you choose the best solution. this ad was probably easy to do by most standards, but is way up high on the scale of effectiveness and clarity of message.

it also looks like a meteor.