when you order chinese food from new hong kong kitchen on grand st. in williamsburg, they put little pieces of cardboard from sliced up boxes between the food, presumably so that your sweet and sour chicken container does not crush your sesame chicken container. and i appreciate that.

last night as i was descending upon my sesame chicken and vegetable lo mein, i discovered this gem. there are three shots, so make sure to click through all of them.

it’s kinda funny to me, because that lettering looks like something that lucky brand jeans would do, and i can see them using chinese characters on a t-shirt or something. still, i’m led to believe that there is also a lucky brand chinese restaurant supply from whence this cardboard came.

at any rate, the lettering and the logo are really quite nice graphically. and i dig how the texture from the cardboard fibers shows through the ink. delicious.