lovely bottle caps

i’m a big fan of pretty bottle caps, so i was excited to come into the possession of these two, one from shiner beer and one from boulevard brewing co.

live from bklyn is tweeting now

figured it was time to get the company on there, not just dailey. @livefrombklyn.

a short lesson

as dailey’s business partner, i’ve left the blogging to him. but recently, i came across a subject that we need to be clear about. with his blessing, i’ll continue. it’s a small clarification with big ramifications: lfb does not do branding. we design identities associated to brands — we’re in the business of making companies look good. we use design to beautifully and effectively articulate a brand, but it’s not the brand itself. allow me to explain.

this past week, i ordered a new pair of soccer shoes to wear during my weekly saturday scrimmages. they’re adidas copa mundial cleats, and they’re awesome. having worn this specific line of soccer cleat for the past 15 years or so, i’ve wondered upon occasion why these cleats, and so many other good products made by adidas, seem to be less popular than other athletic companies’ sports wear.

as i was trying on my right shoe, i saw the answer to my question stamped on the insole (see the pic). it says “the brand with the three stripes.” if the powers that be at adidas see their brand as “three stripes” then i’m afraid their future is bleak and their competition need not worry.

their logo may be three stripes, but their brand is not what they say it is; it’s what i say it is and what you say it is. the coalescence of every experience i’ve had related to adidas and the thought that results in a second’s time is what their brand is to me. each person has different experiences that informs their thought of adidas, and as a result, the adidas brand varies from person to person.

i’m sure this blog post is going to make its way to the head of adidas’ marketing and design department, so i’ll give a simple two-step plan of action:

1) immediately stop printing anything that says “brand” because chances are high the sentence it’s being used in is a false statement.

2) spend your resources giving customers a great experience that leads them to think happy thoughts when they see the three stripes logo.

the future is bright for companies focused on giving their market enjoyable experiences through exceptional design, customer service, value, and expertise. it’s not so bright for companies telling the market how to perceive their brand.

williamsburg church community blood drive: UPDATED

you can add the event to your ical or outlook calendar with this file

here at lfb, we do love us some social good. the williamsburg church community blood drive is one such event.

here are the details;
location; williamsburg church – 231 ainslie st. (upper level), brooklyn ny 11211
date + time; saturday, april 10th 10am – 3pm

these events are hugely important, as nyc has less that one day’s supply of blood on hand on average, and less that 1% of new yorker’s give blood regularly. please come if you can.
you can sign up by emailing me at dailey[at]livefrombklyn.com or calling me at 347.268.9504.

you can also rsvp at the facebook event.

twitter hashtag is #wbcblooddrive.

unpublished work that needs some air

here are a couple of pieces i’ve been wanting to show for while but are unpublished as of right now anyway. you can go see ‘em nice and big and read about ‘em on flickr.

the new and improved livefrombklyn.com

if you’re reading this on our site, then you already know, we’ve updated. if you’re reading in an RSS feed or twitter or facebook, click through to check out the new look! we’ve made it cleaner and easier to share live from bklyn with others, or to share what you’re thinking with us!

dailey does prints

if you ever wondered how to do block printing, or how dorky the guy that writes this blog is, then you should watch the following video. thanks to the awesome meg from threadbanger.com for featuring me on decor it yourself!

fine fine fine work

from alex varanese

cool visualization

from jay

bklyndesigns.com has launched

and we’re super-pumped about it! bklyn designs is a great event, and we’re proud to be a part of it this year. check out the site.

bklyn designs

this is the final design for the bklyn designs 2010 poster. this motif will be applied to all of the bklyn designs materials. i’m particularly excited about the website. i’ll be posting about that when it is complete. click on the image above to go to the flickr page and view a large version.

live from bklyn designs

i like how that fits. live from bklyn is collaborating with auster*agency to create the edgiest design in the history of design for bklyn designs. socks will rock, faces will melt.

the best part design blog

the best part design blog is a fine addition to any blog, so i added it to mine and thought you should know about it.

live from bklyn on facebook

for those of you that are facebook users, check out the live from bklyn fan page. i drop previews of projects that we’re working on and post updates about what lfb is doing in general. so if you’re so inclined, fan up.

hello health advert

a dandy of an ad from our good friends over at hello health. it needs no explanation. and, if you live in the nyc area and are sans health insurance, do look into hello health. they are truly the future of health care.

pleaseletmedesign |malibu stacy album packaging

and what better way to package then with packing tape? brilliant album packaging from brussels’ pleaseletmedesign.

paste magazine new-music sampler

paste magazine has a hot design for their new-music sampler this issue.

8 days a week

this one’s mainly for those of us who live in the nyc area, but if you’re having a hard time getting your design fill, visit 8 days a week and you can find enough design events to consume til you burst. thanks again to tim french for the link.

mr. retro permanent press filters

i usually fancy myself a design purest, meaning that i think it better to achieve a certain processed look by actually using that process, rather than simulate it digitally. but i must say, i am quite taken with the effects of the mr. retro permanent press filters. i don’t like digital simulations because it’s usually easy to tell that it is faked. but these filters are really quite convincing. i think i’ll go so far as to say that i love them. yeah, i love them. thanks to tim french for the link.

focus

i’m working on going full-time with live from bklyn, so i’ve not had the time to devote to blogging. when i escape this hi-rise and settle into williamsburg, i promise i’ll be back.

monkey powered

has it really been since may 8th that i’ve spoken to you all? let’s break the silence in a big way. this smell the flowers print from monkey powered is nothing short of awesome. i think hot pink is my favorite color right now. i know boys aren’t supposed to like hot pink, but if loving pink is wrong, i don’t wanna be right.