ok so let’s get right into it; if you design a poor logo, a press release will not trick people into thinking it’s great. now, what i’m not saying is that press releases are not necessary for the launch of a new identity design. they are important, but for announcement, not for propaganda.

a good identity will stand on it’s own, like the nike swoosh referenced in the last post. no propaganda necessary. and a bad one will sink, even if it has all of the flowery press releases the gap’s money can buy.

so, when you’re writing that press release, and find yourself typing “our new identity really conveys…,” stop, backspace 32 characters and go with something more along the lines of, “here’s our new identity design. check it out.” because the identity design conveys what it conveys, regardless of what the press release says it does.